Survey Reveals USA Consumer Interest in More Wi-Fi Services From Mobile Operators
Published on: 26th Jul 2011
Note -- this news article is more than a year old.
Three quarters of USA smartphone owners are interested in Wi Fi services provided by their mobile network operator, according to a survey commissioned by Kineto Wireless, who provide Wi Fi services to mobile network operators.
The survey of 420 smartphone users, commissioned by Kineto Wireless, also showed 72 percent of smartphone users are interested in an application that uses Wi-Fi to improve cellular coverage.
The survey also found that nearly nine out of ten (89%) of respondents have smartphones with Wi-Fi, while 77 percent have Wi-Fi at home and 54 percent have it at their place of work.
Of the respondents, 30 percent say they use Wi-Fi because it is faster than the cellular network; 19 percent because it is easy to access the internet.
44 percent of iPhone owners would "definitely" be interested in an application that could be used to boost mobile coverage; and 47 percent would "definitely" be interested in a Wi-Fi service offering discounted calling.
Of T-Mobile subscribers, 55 percent use Wi-Fi on their smartphones four or more days each week or every day, 24 percent because it is easy to access the internet. Of AT&T subscribers, 68 percent of AT&T subscribers use Wi-Fi on their smartphones four or more days each week or every day, 32 percent because it is faster than the cellular network.
"Wi-Fi has become pervasive in the smartphone market, and subscribers are interested in options that help them take better advantage of Wi-Fi for coverage and cheaper calling," said Steve Shaw, vice president of marketing for Kineto Wireless. "This data helps reiterate the market opportunities for mobile operators. With Kineto's Smart Wi-Fi Application, they can improve service quality and develop subscriber-friendly services that drive mobile data offload."