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Apple Surpasses Nokia and Samsung for Mobile Ad Impressions in Europe
Published on:
According to mobile agency, InMobi, during May 2011, over 80 million ad impressions were served on Apple's iPad devices in Europe. Apple iPad is now the sixth most popular mobile device in Europe and has helped Apple surpass all other manufacturers in share of ad impressions, taking it to the number one position with a 19.5% share.
As a result of the iPad's popularity, Android's operating system has lost 6.1 share points against Apple's gain of 6.3 over the past 3 months. Despite this though, Android remains the top mobile platform by ad requests.
The report is based on data from InMobi's network, which serves over 35.7 billion monthly mobile advertising impressions across the globe including 3.8 billion in Europe.
Rob Jonas, VP and MD Europe and Middle East at InMobi added, "Whilst industry debate still rages, we see Apple iPad and other Tablet devices firmly as mobile. Their usage patterns and characteristics are comparable to Smartphone platforms, but with the additional screen real estate that allows truly engaging mobile advertising creative, such as those developed with Starcom."
Total mobile advertising impressions on the InMobi network in Europe grew by 38 percent, three quarters of which was driven by the growth in Smartphone impressions (50% growth over February). Six out of every ten mobile impressions in Europe are now on a smart device.
Top 3 Manufacturers
| OS | Impressions | % Share | Pt Chg |
|---|---|---|---|
| Android | 993,308, 510 | 26.9% | -6.1 |
| iPhone OS | 719,166,360 | 19.5% | +6.3 |
| RIM OS | 583,471,788 | 15.8% | +5.4 |
Top 10 Handsets
| Handset | Impressions | % Share | Pt Chg |
|---|---|---|---|
| Apple iPhone | 509,024,113 | 3.8% | +4.6 |
| RIM Blackberry 8520 | 243,979,711 | 6.6% | +2.2 |
| Samsung GT-I9000 | 187,363,913 | 5.1% | -1.6 |
| HTC Desire | 165,656,594 | 4.5% | -3.5 |
| Apple iPod | 129,512,552 | 3.5% | -0.5 |
| Apple iPad | 80,629,695 | 2.2% | n/a |
| HTC Desire HD | 76,498,089 | 2.1% | -2.2 |
| RIM Blackberry 9700 | 68,320,680 | 1.9% | +0.1 |
| RIM Blackberry 9300 | 63,915,435 | 1.7% | +1.0 |
| Nokia 6300 | 56,831,155 | 1.5% | -0.6 |
| RIM Blackberry 9800 | 56,391,979 | 1.5% | +1.0 |
Tags: [mobile advertising] [inmobi] [apple ipad] [globe]
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