Android Tops Smartphone OS Sales in Six Countries
Published on: 13th Jun 2011
Note -- this news article is more than a year old.
The latest market share figures for smartphone operating system sales (OS) from Kantar Worldpanel ComTech show Android sales gathering pace globally.
Android has increased its market share by 35.1% and now accounts for just under half of UK market sales (44.9%), a staggering performance compared to the 9.8% share it held last year. In contrast Symbian has dropped market share from 31% last year to 10.6% in the 12 weeks to 15 May 2011, but with varied reports from elsewhere in Europe.
For sales covering the latest 12 weeks to 15 May 2011, Android was the number one OS in Great Britain, Germany, France, US, Australia and Japan. Symbian remains in top spot in Spain and Italy but has dropped its share in Italy from 68.3% to 40.6% with Android growth accelerating rapidly in this market.
There are strong signs of RIM gaining traction in Europe, with sales posted in this period in the UK increasing from 18.6% to 20.9%. In Spain, shares are up 8.1% taking its market share from 4% to 12.1%, with further signs of stabilisation in the US market after a sharp period of decline.
Dominic Sunnebo, Global Consumer Insight Director at Kantar Worldpanel ComTech, comments: "Android now holds the top spot in 6 countries and continues to make large share gains in Europe. In the US market, Android share has remained relatively static for the last few periods (54.7%), as iOS (30.8%) continues to claw back market share through its recent availability on Verizon.
"Symbian continues to struggle this month while consumers await the arrival of its Windows based phones. In most countries its share remains relatively flat, except in France with shares increasing by 2.8% compared to the previous month, while in Italy share has fallen by 6.5% since last period.
"There is no denying that Nokia has lost a significant amount of customers over the last 12 months, however, many of the remaining customers appear to be far more loyal to the brand, trading up to Nokia Smartphones from Nokia non-Smartphones. Nokia is failing to attract new buyers to the brand, however, it retains an existing, dedicated customer-base to sell the new Windows based Smartphones to later this year."
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