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Orange Expands Mobile Money Service to Botswanna

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France Telecom Orange says that its mobile money service, Orange Money, was launched earlier this week in Botswana. Orange Money is a system that allows customers to carry out simple banking operations and transactions in total security.

Such services offer a huge potential in Botswana where less than 40% of the population have access to a bank account and yet nearly all have a mobile phone.

Commenting on this launch, Elisabeth Medou-Badang, Orange Botswana's CEO stated: "Orange Money is a very important part of our strategy. Mobile payment services have the potential to bring cost-effective and secure access to banking services to people with low-incomes, who often live in rural or remote areas. By providing our customers with the means to save money, pay bills and run their businesses, we are not only reinforcing customer loyalty but we are also able to play an active role in the economic development of the country".

To launch the new service Orange partnered with Standard Chartered Bank's, following the signature of a strategic partnership between Orange and the bank.

The France Telecom-Orange group first launched Orange Money in Côte d'Ivoire in December 2008, and later expanded to Senegal, Madagascar, Mali, Niger and Kenya. Overall, Orange Money has now attracted over 2 million customers.

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Tags: orange  mobile banking  orange money  Botswana