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Apple Takes Second Place Among US Smartphone Platforms

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The latest comScore study surveyed more than 30,000 USA mobile subscribers and has again found Samsung to be the top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 36.4 percent market share.

OEM Market Share

For the three month average period ending in April, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers, followed by LG with 20.9 percent share and Motorola with 15.6 percent share. Apple jumped to the #4 position with 8.3 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 8.2 percent share.

Smartphone Platform Market Share

74.6 million people in the U.S. owned smartphones during the three months ending in April 2011, up 13 percent from the three-month period ending in January 2011. Google Android ranked as the top operating system with 36.4 percent of U.S. smartphone subscribers, up 5.2 percentage points. Apple also gained share, capturing the #2 position with 26.0 percent of the smartphone market. RIM ranked third with 25.7 percent share, followed by Microsoft (6.7 percent) and Palm (2.6 percent).

Mobile Content Usage

In April, 68.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Browsers were used by 39.1 percent of subscribers (up 2.1 percentage points), while downloaded applications were used by 37.8 percent (up 2.4 percentage points). Accessing of social networking sites or blogs increased 2.7 percentage points, representing 28.0 percent of mobile subscribers. Playing games comprised 26.2 percent of the mobile audience (up 2.5 percentage points), while listening to music represented 18.0 percent.

Top Mobile OEMs


Share (%) of Mobile Subscribers
Jan-11 Apr-11 Change
Samsung 24.9% 24.5% -0.4%
LG 20.8% 20.9% 0.1%
Motorola 16.5% 15.6% -0.9%
Apple 7.0% 8.3% 1.3%
RIM 8.6% 8.2% -0.4%

Top Smartphone Platforms


Share (%) of Smartphone Subscribers
Jan-11 Apr-11 Change
Google 31.2% 36.4% 5.2%
Apple 24.7% 26.0% 1.3%
RIM 30.4% 25.7% -4.7%
Microsoft 8.0% 6.7% -1.3%
Palm 3.2% 2.6% -0.6%

Mobile Content Usage


Share (%) of Mobile Subscribers
Jan-11 Apr-11 Change
Sent text message to another phone 68.1% 68.8% 0.7%
Used browser 37.0% 39.1% 2.1%
Used downloaded apps 35.4% 37.8% 2.4%
Accessed social networking site or blog 25.3% 28.0% 2.7%
Played Games 23.7% 26.2% 2.5%
Listened to music on mobile phone 16.5% 18.0% 1.5%

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Tags: samsung  apple iphone  nokia  rim  android  motorola  google  usa  USA