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Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones

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A total of 20 million mobile users across the five leading European markets (UK, France, Spain, Germany and Italy), representing 8.5 percent of mobile subscribers in these markets, accessed their bank account via a mobile phone in March 2011, according to data collected by comScore.

Since August 2010, the first month this activity has been measured in MobiLens, there has been a 15.4 percent rise in mobile bankers which has been largely driven by smartphone users who accounted for 70 percent of the mobile banking market in March 2011. Among Smartphone owners the number of banking users has risen by 40 percent since August 2010.

"Consumers want to be able to access information on the go at any time, and with mobile banking becoming more user-friendly through apps and mobile optimized pages, people are gradually becoming accustomed to it", said Jeremy Copp, vice president mobile for comScore Europe. "It will be important for service providers, such as banks and credit card providers, to watch this development as it can certainly be seen as an indicator of increased trust in mobile services."

French Emerge as Most Avid Mobile Bankers

During the 3 month period ending March 2011, France boasted the highest penetration of mobile bankers in EU5 with 10.3 percent of consumers accessing bank accounts through their mobile phones. Spain ranked a close second with 10.2 percent penetration. Germany, which is the largest smartphone market in Europe, had the lowest penetration of mobile banking users with 6.8 percent accessing their bank accounts. In the EU5 region, 8.5 percent of mobile subscribers overall accessed mobile banking, whilst 5.1 percent accessed credit cards and 5.2 percent accessed electronic payments via their mobile device.

UK mobile phone owners were the most conservative with regards to accessing credit card accounts and only 3.9 percent of the mobile population used the service in March 2011. On the other hand, mobile banking reached 8.6 percent of the total UK mobile market, making it the third largest market for mobile banking in Europe.

Mobile Financial Services

  Penetration (%) of Mobile Subscribers
EU5 France Germany Italy Spain UK
Accessed Bank Accounts 8.5 % 10.3 % 6.8 % 7.5 % 10.1 % 8.6 %
Accessed Credit Cards 5.1 % 4.7 % 3.4 % 7.6 % 6.5 % 3.9 %
Accessed Electronic Payments 5.2 % 3.7 % 4.5 % 6.9 % 5.7 % 5.4 %

Males Twice as Likely as Females to Use Mobile Banking

In the EU5 countries, nearly two males accessed mobile banking for every one female. Among age segments, 25-34 year olds accounted for the highest percentage of mobile banking users (27.9 percent), and were also the highest indexing segment (index of 161). Mobile users aged 55 and older showed the lowest relative usage of mobile banking with an index of 56.

Perhaps not surprisingly, smartphone users accounted for nearly 70 percent of mobile banking users, despite accounting for just 35 percent of the total mobile population. Apple users exhibited the highest relative usage of mobile banking (index of 393), followed by users of Google Android (index of 245).

Profile of EU5 Mobile Users Accessing Bank Accounts

  Mobile Subscribers (000) Mobile Subscribers Index to Total Mobile Pop*
Total Audience: 13+ yrs old 19,885 100% 100
Male 12,705 63.9% 129
Female 7,180 36.1% 71
13-17 800 4.0% 59
18-24 3,249 16.3% 152
25-34 5,539 27.9% 161
35-44 4,463 22.4% 119
45-54 2,679 13.5% 76
55+ 3,156 15.9% 56
Smartphone 13,788 69.3% 201
Not Smartphone 6,098 30.7% 47
Apple 5,475 27.5% 393
Google 2,737 13.8% 245
Microsoft 1,018 5.1% 195
RIM 940 4.7% 151
Symbian 3,279 16.5% 110

*Index of 100 indicates average representation

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Tags: mobile banking  UK  France  Spain  Germany