Mach Wins Windows Phone Apps Billing Contract from Microsoft
Published on: 18th Jan 2011
Note -- this news article is more than a year old.
Mobile roaming services provider, Mach says that it has won a contract from Microsoft for its Direct Billing Gateway (DBG) solution for Windows Phone 7 applications and content billing. The DBG solution will enable Windows Phone 7 users across the world to buy content from Microsoft's Windows Phone Marketplace with a simple 1 click service, placing the fee for the application on the user's phone bill.
Microsoft has already launched this service with Telstra in Australia.
"Microsoft is committed to providing Windows Phone 7 customers with easy access to quality apps, games and other content through Windows Phone Marketplace on the phone or PC," said Todd Brix, Senior Director, Windows Phone Marketplace, Microsoft Corp. "Working with MACH better enables us to offer customers the benefits of a convenient and easy-to-use mobile operator billing option when purchasing their favourite content for Windows Phone 7."
Charles Damen, Vice President, Mobile Content and Applications, MACH, commented: "We see operator billing as a real driver towards the growth of mobile application transactions and we are confident that the elegance of the one-click billing experience will prove extremely popular with Windows Phone 7 users."