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Windows Phone 7 OS Struggling to Gain Sales

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Note -- this news article is more than a year old.

Microsoft's latest mobile platform, Windows Phone 7 is struggling to gain market share according to mobile traffic monitoring by the Chitika ad network. A month and a half after its launch, Windows Phone 7 is outnumbered over 100 to 1 by both Android and iPhone, based on traffic through the Chitika ad network.

Over the past three weeks, for every one Windows Phone 7 impression registered by Chitika publishers, they saw 110 Android impressions and 172 iPhone impressions. That number is remaining relatively stable, with very little significant market share growth in WP7.

Although the mobile operating system has received generally positive reviews, it appears to be struggling to gain a foothold against Google and Apple's well-established entries into the smartphone market.

Given that both Android and iPhone see their biggest spikes in usage during weekends, Microsoft may do well to position Windows Phone 7 as a BlackBerry nemesis rather than an iPhone/Android killer - the corporate worker's smartphone of 2011.

On the web: Chitika

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Tags: windows phone 7  microsoft  apple iphone  android  chitika  mobile advertising  windows phone