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Telefonica Taps Myriad for Mobile Social Networking Services

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Handset software vendor, Myriad Group has announced a new deal to extend its existing partnership with Telefonica to provide mobile social networking services to Telefonica's Vivo brand. The agreement reinforces Myriad's 5 year partnership with Telefonica announced earlier this year, and increases Myriad's addressable market from 80 million to 140 million subscribers across Latin America.

Under the new deal, Myriad will offer Vivo customers its Xumii social networking services, to be marketed under the Vivo brand.

Vivo mobile subscribers across Brazil will be able to simultaneously access multiple social networks via mobile browsers, downloadable apps and other mobile technology. Myriad's Xumii services will aggregate updates from users' social networks into a single inbox, enabling subscribers to send updates simultaneously to all of their social networks.

Telefonica controls 30% of the rapidly growing Brazilian mobile phone market, and with the social networking adoption rate in Latin America surpassing 80%, the extension of Myriad's Xumii services into Brazil further reinforces the company's momentum into the LATAM region.

"Myriad's entry into Brazil through Telefonica's Vivo brand serves to underpin our longer term projections for our partnership with Telefonica," states Simon Wilkinson, CEO of Myriad Group. "While we don't expect the Vivo deal to have a material impact on our 2011 numbers, Myriad is pleased to add this win to our strategic partnership with Telefonica."

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Tags: telefonica  myriad group  vivo  apps  Brazil