Blaze Mobile Invents "Smart" Payment Sticker With Two Way Communication
Published on: 14th Dec 2010
Note -- this news article is more than a year old.
Mobile payments vendor, Blaze Mobile says that it has invented a new patent pending "smart" sticker that enables information to be transferred in real time between the sticker and a mobile device without the use of a carrier network.
With Blaze's new sticker, when consumers make contactless purchases, the data is sent directly from the sticker to the mobile device, eliminating the need for a carrier network or Wi-Fi. The sticker, which can be used on any mobile device, offers Blaze's users real-time account information without cell phone reception.
This new sticker improves upon the original patent pending sticker concept that Blaze Mobile pioneered in 2006. Blaze's first mobile payment sticker was introduced as a solution to the lack of near field communication (NFC) cell phones in the marketplace. Blaze's original sticker sends transaction data in one direction from the sticker to the Point-Of-Sale (POS) terminal, and then traverses the payment network to the Blaze servers. Blaze servers then deliver this digital receipt to the mobile device Over-The-Air (OTA) using the carrier network. This entire process takes only a few seconds, and is acceptable to most customers in terms of performance. A potential problem arises in situations where the wireless network is not available to immediately transfer the data, and the new Blaze sticker eliminates that limitation.
"We are excited about the potential of this new smart sticker since it closely mimics the behavior of NFC embedded inside a cell phone. More importantly, it dramatically increases the number of potential NFC devices, and encourages consumer adoption of contactless payments. Manufactures of mobile hardware and software have announced plans to introduce more NFC devices in to the market, which we are excited about. Until NFC handsets become commonplace, our payment stickers are a free and easy solution for consumers and industry," explains Michelle Fisher, CEO, Blaze Mobile.
The new Blaze Mobile smart stickers will be available during the first quarter of 2011.