BlackBerry Expands Distribution Reach in Africa

Published on: 1st Jan 1970: 1:33am

Brightstar has announced an expansion of its distribution agreement with Research In Motion into Africa. As part of the deal, Brightstar will expand its presence in Africa and begin distributing BlackBerry products to seven countries in the Sub Sahara Africa region, including Nigeria, Ghana, Kenya, Cote D'Ivoire, Uganda­, Tanzania and Mozambique.

Through its distribution centers and staff in Africa, Brightstar will initially distribute the BlackBerry Curve 8520 and BlackBerry Bold 9700 smartphones, in addition to BlackBerry software and accessories. The BlackBerry smartphones will be available from various network operators and retail outlets throughout Sub Sahara Africa.

"This expanded agreement underscores the strategic nature of our alliance with RIM and our growing global presence within the industry," said Arturo Osorio, President Asia Pacific, Middle East & Africa at Brightstar. "We look forward to taking our customized channel solutions and insights and working together to bring a larger portfolio of BlackBerry smartphones into this new market."

"We are pleased to further our relationship with Brightstar in order to expand our reach in the market. We look forward to working with Brightstar to bring more BlackBerry smartphones to more countries in Africa," said Deon Liebenberg, Regional Director for Sub Sahara Africa at RIM.

 

Tags: [brightstar]  [blackberry]  [research in motion]  [africa]