Telefonica and Nokia to launch a totally "green" mobile phone offer
Published on: 16th Nov 2010
Note -- this news article is more than a year old.
Telef nica and Nokia today presented the first sustainable mobile phone offer on the commercial market, featuring two of the most "sustainable" handsets currently available the Nokia N8 and the Nokia C7, adapted exclusively for Movistar by the Finnish manufacturer.
Spain is the first country to run this project, which will gradually be introduced into the other markets in which Telefónica is present, such as the UK, Germany, Argentina, Peru and Chile.
The phones feature ecological applications, less packaging, a high-efficiency phone charger and a final recycling offer. All this is accompanied by a commercial offer which rewards the customer's decision to acquire this fully-integrated mobile phone service.
In particular, the Nokia N8s and C7s that have been adapted for this offer feature an energy-saving mode, a power-efficient AMOLED screen and an ambient light sensor. As is the case with other Nokia mobile phones, these models have a reminder to unplug the phone charger once the phone is fully charged and green content such as the educational game Climate Mission, the application E-numbers as well as other third party applications which customers can download through Telefónica's Canal Eco, part of the Ovi Tienda phone shop. There is also a direct link to the declaration of ecological impact for both models, known as the Eco Profile.
The project also has plans for "green corners" in specific Telefónica shops in order to inform users of the available models and offer details. Solutions of this kind are closely identified with Green Technology.
According to Alberto Andreu, Telefonica's Corporate Reputation and Responsibility Manager, "sustainability and energy efficiency are going to constitute an increasingly integral part of our daily lives and habits. The experience of purchasing a mobile phone, using it, browsing the internet on it, playing games on it or exchanging it for another model cannot and must not be missed. We at Telefónica have therefore come up with this initiative which we aim to gradually extend to other markets in which we operate. Working alongside Nokia in Spain has been an extremely gratifying experience because we speak the same language". Both companies have been recognised by the Dow Jones Sustainability Index as leaders in the field of sustainability: Nokia heads the technology sector whilst Telefónica leads the telecommunications sector.