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North American Operator Non-Voice Revenues to Approach $100 Billion by 2015

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A new study by Juniper Research estimates that operator revenues from non voice services will almost double to $96.7 billion by 2015, up from $56.0 billion in 2010, driven by consumer adoption of data hungry devices, such as, smartphones and tablets.

The North American Mobile Market report forecasts that, despite this rise, growth in total operator revenues will slow year-on-year, as a result of the start of the decline in voice revenues. Meanwhile, according to report author Daniel Ashdown, "voice revenues are deteriorating as the subscriber market saturates and competition places pressure on voice bundle pricing."

In order to offset this decline, operators are focusing on attractive data bundles. However, Juniper Research expresses concern about abandoning unlimited data plans and returning to tiered data pricing in the report, given that this was one of the key factors behind the iPhone/App Store and the smartphone revolution in general.

Other findings in the North American Mobile report include:

* Penetration in North American countries, and particularly in Canada, still significantly lower than in other developed markets, a strong indication of further room for growth in this region

* Smartphone technology has revolutionised Social Networking through use of GPS, and as a result is creating exciting marketing opportunities for businesses

* Increase in mobile ticketing revenue in North America driven by airlines' usage of mobile technology in airline tickets and boarding passes

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Tags: mobile ticketing  airline