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BT Openzone Signs Wi-Fi Advertising Deal
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UK based Wi-Fi network, BT Openzone has signed an advertising deal with US based JiWire to deliver targeted third-party advertising across nearly 185,000 Wi-Fi hotspots throughout the UK. JiWire will offer its set of advertising programmes, including 'Captive Display', which provides brands presence whenever a person connects, and 'Ads for Access' which is a guaranteed engagement program for deep brand interaction. Advertising can be targeted to the point of connection by location, venue type, and by device.
In the USA, JiWire has enabled over 100 premium brand advertisers, including Microsoft, Jeep, Virgin America, Hyatt Place, and Buick to reach millions of people on the move.
BT Openzone will be the first wireless internet service provider to work with JiWire Europe.
Chris Bruce CEO, BT Openzone adds, "We operate the largest Wi-Fi network across the UK offering fast download speeds, unrivalled support and maintenance enabling us to deliver a quality experience for consumers together with our venue partners. Last year the number of minutes of people being online via our Wi-Fi connections doubled to 1 billion across approximately 2 million publicly available hotspots in the UK. JiWire has pioneered the monetisation of the US Wi-Fi marketplace for several years and is a leader in location-based advertising across online and mobile, and thus make an excellent company for us to work with as we look to engage our consumers and add value to our venue partners."
JiWire has monetised on-the-go audiences in the US since 2003, serving approximately 20m unique users per month across 30,000 venue locations in the US as well as a portfolio of mobile applications.
Tags: [bt openzone] [wi-fi] [jiwire ] [wireless] [virgin] [UK]
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