UK's Advertising Standards Authority and PhonepayPlus Sign Agreement

Published on: 1st Jan 1970: 1:33am

The UK's regulator of premium rated phone services, PhonepayPlus and the Advertising Standards Authority (ASA) have signed a co-operation agreement to formalise an agreed procedure for handling complaints, and improve the exchange of information to assist each organisation in fulfilling its regulatory responsibilities.

The agreement also covers ensuring appropriate consultation on matters of mutual interest.

Additionally, the ASA and PhonepayPlus agree to provide relevant support to each other in discharging their regulatory responsibilities in areas where they have mutual interests. This may be in respect of advertisements for premium rate services (PRS) or ads that include a PRS number/shortcode.

This is intended to avoid duplication of effort (and associated cost to industry); to provide regulated parties as well as the public, Parliament and the media with a clear idea of which regulator will deal with which kind of issues; to ensure consistency of decision (and especially to avoid conflicting or contradictory adjudications on the same subject); and to build trust in regulation across the board.

 

Tags: [phonepayplus]  [advertising standards authority]  [premium rate]  [parliament]  [prs]  [UK]