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68% Growth in Global Mobile Data Bandwidth Usage in H1 2010

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Mobile data bandwidth usage increased significantly by 68% during the first half (H1) of 2010, according to a report compiled by Allot Communications. The report reveals that video streaming applications continue to dominate the global mobile bandwidth scene and remain the largest consumer of bandwidth with a 35% share. In addition, video streaming is the single largest growing application type with a 92% increase, due in part to the ever rising popularity of YouTube.

The report also highlights how the demand for social networking applications increased exponentially over H1, 2010 as Twitter grew its bandwidth by 310% and Facebook increased its dominance with a 200% rise. VoIP and IM applications grew significantly during this period becoming the second fastest growing traffic-type, demonstrating that they have become popular, cost-effective alternatives to traditional voice and messaging services.

"The results of our latest MobileTrends Report reinforces that mobile broadband operators continue to face growing challenges as subscribers demand real-time content through an array of smartphones and Internet devices," said Rami Hadar, President and CEO of Allot Communications. "The findings also clearly demonstrate the close ties between mobile broadband and social networking. Whether it's YouTube, Twitter or Facebook, social networking via mobile devices is becoming a 'must have' for subscribers and we expect that this is just the beginning."


The Allot MobileTrends Report data was collected from January 1 to June 30, 2010 from leading mobile operators worldwide with a combined user base of 190 million subscribers. Allot gathered the data using the long term reporting capabilities of Allot NetXplorer, Allot's centralized management and reporting system.

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