4info and WAU Movil to Deliver Mobile Marketing Solutions for Latin America
Published on: 25th Sep 2010
Note -- this news article is more than a year old.
Latin America's largest mobile transaction network, WAU Movil has signed a partnership with the USA based mobile messaging supplier, 4info giving 4info's customers access to a single point of entry to reach consumers via mobile messaging campaigns across Latin America a set of markets fragmented by the different currencies, carriers, languages and technologies in each country.
With offices in 17 countries and connectivity across the 50-plus carriers in the region, WAU is the 'go-to' resource for 4info and other mobile marketers targeting Latin American consumers.
Zaw Thet, CEO of 4info noted: "Our advertising and publishing customers aren't interested in navigating the complexities of the Latin American mobile market themselves, they need 4info to make it seamless. By partnering with WAU, we can effectively 'flip the switch' and open the Latin American mobile market to our customers."
4info currently has the largest SMS and mobile display ad network in the United States, providing mobile advertising and marketing services to top-tier brands such as State Farm, Time Warner Cable, Universal Pictures, Energizer and KFC.
"This partnership ultimately enables 4info and the brands it represents to more easily reach and penetrate a thriving new market and effectively extend successful mobile campaigns there," said Jorge Partidas, CEO of WAU Movil.
News of the partnership comes at a time of increasing interest in the Latin American mobile market. The CTIA recently announced a new effort to increase the use of text-message campaigns using short codes in Latin America, an initiative supported by WAU. The CTIA will manage a centralized short code registry where marketers can get a single six-digit code for running unified text campaigns across the region.