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Nokia and AT&T Launches Mobile Apps Developer Competition

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Nokia and AT&T have announced a developer contest with USD10 million in cash and prizes. Winning applications are selected by Nokia, AT&T and, for the first time, by consumers who can use their downloading power to indicate their favourites.

All submitted apps will be made available exclusively for download via the Ovi Store by Nokia.

For the first time, consumers will contribute to the finalist selection process by "voting" with their download power; the number of downloads - both free and paid - counts as part of the winning criteria. The final judging will be made by Nokia and AT&T where three winners in each category will be selected. Additionally, an overall contest app and game will be selected as grand prize winners. Although submissions must be relevant for the North American consumer, developers from around the world can participate.

Winning developers will also receive more than USD6 million in marketing promotion by Nokia and AT&T in the North American market.

"The commitment from Nokia is a clear message that we are serious about the North American market," said Purnima Kochikar, VP Forum Nokia. "Developers have the tools, the support from AT&T and the marketing power of Nokia to get visibility for their apps", she added. "Additionally, developers can make their Qt-based app available in Ovi Store to Nokia customers globally reaching tens of millions of customers."

Developers have until January 28th, 2011, to submit their applications in more than 17 categories.

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Tags: nokia  ovi store  at&t  apps store  nokia,  apps