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Orange to Link Nokia Ovi Store with own Apps Platform

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Orange and Nokia have announced plans for a new integrated Ovi service. Orange will start by integrating Ovi content with its apps from the Orange Application Shop to give customers simpler access to a wider range of content and services. Nokia's Ovi Store with Orange will be accessible by Orange customers in the UK and France in 2011.

Orange is also working with Nokia to create a single sign-on for customers on a range of new handsets that simplifies the registration and purchasing process. Customers will be able to buy any app from the Ovi Store on their Orange bill.

"Orange is always striving to create a great mobile multimedia experience for customers. To be successful, access to content must be simple, seamless and secure. That is why we are extending our partnership with Nokia, combining innovation to create an intelligent platform that brings an enhanced experience to our customers. By joining the best of both worlds and creating this new service, we believe Orange and Nokia together will bring significant benefits to both our customers and developers," said Paul Francois Fournier, Executive Vice President, Internet Services, Orange.

"Our data shows that two out of every three Ovi Store users choose the simplicity of operator billing when purchasing content. By offering more locally relevant content and the most convenient way to pay for it, we believe Nokia's Ovi Store with Orange will be a hit with consumers and provide developers with additional revenue opportunities," said Marco Argenti, Vice President of Media, Nokia.

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Tags: nokia  ovi  orange  nokia,  apps  UK  France