Austrians Consider BlackBerrys "Indispensable for Work"
Published on: 13th Sep 2010
Note -- this news article is more than a year old.
A survey commissioned by Telekom Austria found that respondents consider the integration of BlackBerry in their everyday working life as positive. The survey found that for 63% of surveyed users BlackBerry is indispensable for their work and 90% will continue to use it in future.
"Surveyed users' satisfaction with BlackBerry is extremely high- 90% stated that they are very happy with the service. Thanks to such customer perception analysis conducted in cooperation with research institutes like ICT&S, we are able to better understand how customers use their BlackBerry in their everyday private and professional life. Thus, we will continue to offer this service also in future," said Hannes Ametsreiter, CEO Telekom Austria Group.
The survey found that 69% of surveyed users confirmed that the service contributes to simplifying their work and the management of their agenda through the mobile use of emails, address book and the synchronization of their diary, and 71% feel the service considerably improves their reachability. Furthermore, most survey participants were positively impressed by the user-friendliness of smart phones, which they feel are easy to understand- 90% will continue to use the service in future.
71% of the survey participants reported that the service has further improved its response time, which is particularly appreciated by heavy users. The survey also refutes the criticism that mobile working has a negative impact on the quality of work: for 90% of the survey participants BlackBerry does not negatively affect the quality of communication.
The survey was conducted with 62 employees of the companies Frequentis and Volksbank with an average age of 30 years. 6 participants were heavy users (more than 5,000 Blackberry activities) 23 medium users (over 3,000 activities) and 33 light users (between 1,000 and 2,999 activities). Survey participants were equipped with a BlackBerry Bold 9000 and interviewed over a period of 4 months (January through April 2010).