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Nokia Signs Mobile Content Deal with India's Reliance Communications

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Ind ia's Reliance Communications (RCOM) and Nokia have inked a deal to promote Nokia's mobile content services, Ovi to RCOM customers. The agreement covers making available Ovi Life Tools services targeted at the rural and semi urban segments for Reliance customers and exclusive offers on Ovi Music Unlimited (OMU) devices.

Commenting on its relationship with Nokia, Mr Vrajesh Shelat, Head - Wireless Data Services & Alliances, Reliance Communications said, "In the last two quarters, there has been a significant adoption of smartphones by Indian consumers. We have seen the sales of smartphones on our Network increase manifold. With the rollout of 3G, we see a huge opportunity in fostering a mutually beneficial business relationship to offer customers unique Voice, data as well as VAS innovations with Nokia."

Ovi Life Tools, a range of services covering Agriculture, Education and Entertainment targeted at both urban and rural consumers will be an integral component of this RCOM & Nokia alliance. Reliance will offer Ovi Life Tools services in two versions, Subscription and Pay per Use. While the Subscription Service for education and entertainment services will be offered at Rs.30/Month and the agriculture service at Rs.60/Month. The Pay-per-Use will be priced at Rs.3/Request.

Mobile Music has become increasingly popular among the Indian consumers. According to some estimates close to 40% young people prefer to listen to music on their mobile phones. To make it easier for consumers, RCOM GSM customers can download music upto 12GB data usage (approximately 2400 songs) from Nokia's music service - Ovi Music Unlimited (OMU).

Consumers who buy a Nokia Ovi Music Unlimited enabled device are able to download millions of tracks for free, direct to their mobile phone or to their PC from the Ovi Music Store for 12 months.

As part of this alliance, RCOM is also offering mobile data bundle of 1.2GB on Nokia GPRS enabled handsets (other than the OMU-enabled phones). In addition, RCOM is offering up to 1800 free on-net minutes bundled with Nokia 1800. These free voice minutes and mobile data bundles has a validity of six months.

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Tags: reliance communications  nokia  ovi  ovi life tools  nokia,  music  nokia ovi  India