Smartphone Owners Interested in Using Wi-Fi to Receive Discounted Calling

Published on: 1st Jan 1970: 1:33am

Seventy eight percent of people in the USA who own smartphones with Wi-Fi capabilities would be interested in an application that would use Wi-Fi to deliver 'five bars' of coverage at home or in the office, according to a MarketTools Zoomerang survey of 330 smartphone owners. The survey also showed 88 percent would be interested in a service from their mobile operator that would give discounted calling when the phone was connected to Wi-Fi.

The survey also found that 43 percent of people who own smartphones with Wi-Fi capabilities use the Wi-Fi every day. Of these, 45 percent of them use Wi-Fi because it provides easy access to the Internet, and 43 percent use it because it is faster than the cellular network.

However, 24 percent say Wi-Fi on their smartphones is annoying because it only works in some locations, reflecting a desire to use Wi-Fi more broadly.

"Consumers in the US are clearly interested in taking more advantage of the Wi-Fi on their smartphones in order to improve mobile service and save them money," said Mark Powell, vice president and general manager of Kineto's Client Business Unit. "Mobile operators have distinct market opportunities to reduce churn, improve service quality and keep customers satisfied by enhancing their use of Wi-Fi."

 

Tags: [wi-fi]  [coverage]  [usa]  []