Digicel to Start Mobile Money Services in Pacific Markets
Published on: 15th Jul 2010
Note -- this news article is more than a year old.
Digicel Fiji has outlined details of its forthcoming mobile money service, which offers its subscribers a range of mobile financial capabilities including the ability to transfer money to friends and family nationwide, top up your phone and pay Digicel post paid bills.
Fiji is the first of Digicel's six Pacific markets to make this service available and Digicel plans to roll-out "Digicel Mobile Money" across all Digicel Pacific markets.
The service, offered in partnership with Post Fiji and Westpac in the coming weeks, will see Digicel phones become electronic wallets offering customers a convenient and secure way to transfer money to any mobile phone in Fiji, pay Digicel post-paid bills, top-up and deposit or withdraw cash from their electronic wallets.
Customers will be able to deposit and withdraw money through their Mobile Money accounts at selected Post Fiji outlets and Digicel stores nationwide, and at Westpac branches in the coming weeks. The number of outlets is set to reach 100 in the coming weeks, covering every corner of Fiji through Digicel, Post Fiji and Westpac's national network.
The project, in development for over ten months, is regulated by the Reserve Bank of Fiji and supported by the United Nations Development Programme's Pacific Financial Inclusion Fund (PFIP) and the GSM Association (GSMA) with a view to promoting financial inclusion within Fiji and the Pacific Islands. Digicel Mobile Money aims to assist in addressing the needs of the 70% of Fijians who do not have access to basic financial services.
Stephen Breen, Digicel Pacific Mobile Money Director, said; ""Digicel Mobile Money will transform the way our customers receive, handle, transfer money and pay bills. Digicel's partnership with Post Fiji and Westpac means we can provide simple, accessible financial transactions to the thousands of Fijians throughout the country who do not have access to basic financial services. We are very grateful to the Reserve Bank of Fiji, the United Nations Development Programme and the GSMA for their support and assistance in the development of this project and we can, together, look forward to the positive impact of Digicel Mobile Money on communities in Fiji."
Tillman Bruett, Technical Advisor of the United Nations Development Programme's PFIP said; "This project is a very important step in bringing access to safe and affordable financial services to the estimated 70% of Pacific islanders that are unbanked. The majority of low income households in the Pacific need an affordable and safe means to store and move money. We are supporting a number of initiatives in the region and are happy to be working with Digicel in Fiji and elsewhere to meet this need."
PFIP has received funding support through the Australian Aid Program to assist Digicel with the introduction of the Mobile-Wallet technology in Fiji, which is considered a key innovation for broadening access to financial services for the most remote and rural communities in the country.