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South Africa Handset Sales to Grow 17 Percent in 2010

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According to the latest research from Strategy Analytics, mobile handset sales in South Africa will grow a healthy 17 percent to 11 million units in 2010. Growth is being driven by economic recovery and the feel good factor of the upcoming World Cup soccer tournament.

Alex Spektor, Analyst at Strategy Analytics, said, "We forecast mobile handset sales in South Africa to grow by a healthy 17 percent annually to 11 million units in 2010. South Africa is the fourth largest handset market in Africa. Growth is being driven by post-recession economic recovery and the feel-good factor generated by the country's hosting of the FIFA World Cup soccer tournament, one of the world's most popular sporting events."

Neil Mawston, Director at Strategy Analytics, said, "Sony Ericsson is an official partner of the World Cup in 2010 and this will raise awareness of its brand worldwide, much as Samsung did by sponsoring the Beijing Olympics in 2008. Nokia and Samsung are currently the top two vendors in South Africa and they will benefit from South Africa's rising volumes. We expect to see a spike in TV phone sales this year, from models such as the Nokia 5330 Mobile TV and Samsung Star TV, as excited fans log on to watch live soccer games during the tournament."

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Tags: beijing  africa  olympics  South Africa