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Lebara Mobile Launches French MVNO

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European prepaid MVNO, Lebara Mobile says that it has launched its services in France as part of an agreement with Bouygues Telecom. Given the regionalised nature of the French market, Lebara will use a combination of shops and independent retailers, telecom outlets and tobacconists to reach customers all over France, with top ups available from e terminals and as scratchcards.

Yoganathan Ratheesan, CEO of Lebara, commented: "France represents a significant opportunity for Lebara. We feel that our target audiences continue to be underserved and we are confident that our proven success can be replicated in the French market, ultimately displacing pre-paid international calling cards."

Uniquely, for the French market, Lebara Mobile airtime vouchers will not have an expiry date before the credit runs out.

Yoganathan Ratheesan continued: "This is a particularly exciting time for Lebara, following our German market entry in January this year and the first market launch of our mobile internet and content services in the UK last month. We know that our services mean more to our customers than just making calls - they are an important bond with family and friends, and we look forward to making that bond as easy and low-cost as possible for French consumers."

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Tags: lebara mobile  bouygues telecom  mvno  lebara  target  France