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Global Smartphone Shipments Jump 50 Percent to 54 Million in Q1 2010

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According to the latest research from Strategy Analytics, global smartphone shipments grew a huge 50 percent year over year, to reach 54 million units in Q1 2010. This was the strongest period of growth for almost 3 years and smartphones continue to lead the handset industry out of recession.

Tom Kang, Director at Strategy Analytics, said, "Global smartphone shipments reached 54 million units during Q1 2010, accounting for 18 percent of handset volumes, and growing a huge 50 percent from 36 million in Q1 2009. This was the strongest period of growth for almost 3 years and the high-value smartphone market is leading the handset industry out of recession. Sales are being driven by healthy operator subsidies, vigorous competition between vendors and a growing tide of lower-cost models using operating software like Symbian and Android."

Neil Mawston, Director at Strategy Analytics, added, "The global smartphone market will head in two broad directions this year. Some smartphone vendors, such as Nokia, will chase growing mid-tier volumes in emerging markets such as China and India. Other brands, such as Motorola, will focus on mature markets like the US and explore a new wave of services beyond Internet browsing and email such as high-quality video and navigation."

Other findings from Strategy Analytics' Q1 2010 Global Smartphone Market Share Update report include:

  • Nokia shipped a record 21.5 million smartphones worldwide in Q1 2010, rising an above-average 57 percent from 13.7 million units a year earlier. We believe China, South America and Africa Middle East were regional hotspots for Nokia, while North America remains a problem-child and one that is crimping profits and still badly needs attention;
  • RIM shipped 10.6 million smartphones worldwide in Q1 2010, comfortably beating Apple's record 8.8 million units during the quarter. RIM has become the largest mobile device vendor of North American origin, ahead of rivals Apple and Motorola. However, RIM's annual growth rate slowed to just 45 percent in Q1 2010 and its new Blackberry OS 6.0 upgrade due in Q3 2010 is badly needed.

Global Smartphone Vendor Shipments (Millions of Units)

  2008 Q1 '09 2009 Q1 '10
Nokia 60.5 13.7 67.8 21.5
RIM 23.5 7.3 34.5 10.6
Apple 13.7 3.8 25.1 8.8
Others 53.4 11.1 47.3 12.8
Total 151.1 35.9 174.7 53.7

Global Smartphone Vendor Marketshare %

  2008 Q1 '09 2009 Q1 '10
Nokia 40.0% 38.2% 38.8% 40.0%
RIM 15.5% 20.3% 19.7% 19.7%
Apple 9.1% 10.6% 14.4% 16.4%
Others 35.4% 30.9% 27.1% 23.8%
Total 100.0% 100.0% 100.0% 100.0%
Growth 23.1% 7.5% 15.6% 49.6%

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