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Telefonica to Revamp Customer-Facing Brands

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Telefonica is reported to be planning a rebrand of all its consumer facing businesses under the Movistar brand after awarding the advertising agency contract to Mother.

The agency will now create all ads for Movistar as Telefónica embarks on a rebrand of its consumer-facing services, reports Campaign magazine. The Movistar brand will replace the Telefónica identity in Spain and Latin America.

In addition, the Telefonica brand will be dropped across Europe in favour of O2. The O2 account is handled by a different media agency.

The Telefonica name will be retained solely for the Spanish holding company.

On the web: Campaign

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Tags: telefonica  movistar  europe  planning