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Use of Social Media via Mobile Sees Considerable Gains in Past Three Months

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comScore has found Motorola to be the top handset manufacturer overall with 22.9 percent market share in the US market, while RIM led among smartphone platforms with 43 percent market share. The figures are based on statistics collected between October 2009 and January 2010.

OEM Market Share

In the 3 month average ending in January, 234 million Americans were mobile subscribers ages 13 and older, with device manufacturer Motorola ranking as the top OEM with 22.9 percent of U.S. mobile subscribers. LG ranked second with 21.7 percent share, followed by Samsung (21.1 percent share), Nokia (9.1 percent share) and RIM (7.8 percent share).

Smartphone Platform Market Share

42.7 million people in the U.S. owned smartphones in an average month during the November to January period, up 18 percent from the August through October period. RIM was the leading mobile smartphone platform in the U.S. with 43.0 percent share of U.S. smartphone subscribers, rising 1.7 percentage points versus three months earlier. Apple ranked second with 25.1 percent share (up 0.3 percentage points), followed by Microsoft at 15.7 percent, Google at 7.1 percent (up 4.3 percentage points), and Palm at 5.7 percent. Google's Android platform continues to see rapid gains in market share.

Mobile Content Usage

In an average month during the November through January 2010 time period, 63.5 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.5 percentage points versus three months prior. Browsers were used by 28.6 percent of U.S. mobile subscribers (up 1.8 percentage points), while subscribers who played games made up 21.7 percent (up 0.4 percentage points). Access of social networking sites or blogs experienced strong gains in the past three months, growing 3.3 percentage points to 17.1 percent of mobile subscribers.

Top Mobile OEMs

  Share (%) of Mobile Subscribers
Oct-09 Jan-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Motorola 24.1% 22.9% -1.2%
LG 22.0% 21.7% -0.3%
Samsung 21.0% 21.1% 0.1%
Nokia 9.3% 9.1% -0.2%
RIM 6.4% 7.8% 1.4%

Top Smartphone Platforms

  Share (%) of Smartphone Subscribers
Oct-09 Jan-10 Change
Total Smartphone Subscribers 100.0% 100.0% N/A%
RIM 41.3% 43.0% 1.7%
Apple 24.8% 25.1% 0.3%
Microsoft 19.7% 15.7% -4.0%
Google 2.8% 7.1% 4.3%
Palm 7.8% 5.7% -2.1%

Mobile Content Usage

  Share (%) of U.S. Mobile Subscribers
Oct-09 Jan-10 Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 62.0% 63.5% 1.5%
Used browser 26.8% 28.6% 1.8%
Played games 21.3% 21.7% 0.4%
Used Downloaded Apps 18.3% 19.8% 1.5%
Accessed Social Networking Site or Blog 13.8% 17.1 % 3.3%
Listened to music on mobile phone 11.6% 12.8% 1.2%

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Tags: comscore  music