Mobile Ticketing Reports Surge in Mobile Tickets for Airlines
Published on: 2nd Mar 2010
Note -- this news article is more than a year old.
Mobile ticketing supplier, Trinity Mobile says that it processed over 600,000 mobile boarding passes were sent out via mobile text messages in 2009, up from 50,000 in 2008. The company counts Austrian Airlines and British Midlands Airways (BMI) among its customers. Trinity Mobile uses mobile phone technology to scan barcodes directly off all mobile phone screens.
The increase in uptake reportedly occurred with little or no direct sales push of mobile ticketing, and was driven nearly entirely by customers opting at the end of the ticket sales process to receive a bar-coded mobile boarding pass with text detailing all the relevant information instead of printing details at home.
"The massive growth in mobile ticketing is completely driven by the consumer's need for the fastest, easiest and most affordable way to get tickets," said Rob Clegg, Commercial Director at Trinity Mobile. "Our technology has proven to deliver these enhanced customer services efficiently, securely and cost effectively, and has the added benefit of being environmentally friendly."
In addition to reducing the costs related to issuing paper boarding passes, mobile ticketing campaigns can also be delivered more quickly with cancellations and re-issues managed almost instantly.
Recent research findings reinforce Trinity Mobile's predictions of a mass-market uptake in wireless text messaging and ticketing services. According to Juniper Research's 2010 Mobile Ticketing Report, over 15 billion mobile tickets will be issued across a wide range of industries worldwide by 2014, up from the 2 billion expected to be delivered this year.