Motorola Retains Top Spot in US Handset Market

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Note -- this news article is more than a year old.

comScore's latest US market report has found Motorola to be the top handset manufacturer with 23.5 percent market share while RIM led among smartphone platforms with 41.6 percent market share.

OEM Market Share

A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. Device manufacturer Motorola was the top ranked OEM with 23.5 percent of U.S. mobile devices. LG ranked second with 21.9 percent share, followed by Samsung (21.2 percent share), Nokia (9.2 percent share) and RIM (7.0 percent share).

Smartphone Platform Market Share

RIM was the leading mobile smartphone operating system in the U.S. in December 2009 with 41.6 percent share of U.S. smartphone devices. Apple ranked second with 25.3 percent share (up 1.2 percentage points), followed by Microsoft with 18.0 percent share, Palm with 6.1 percent share, and Google with 5.2 percent share (up 2.7 percentage points).

Mobile Content Usage

In December 2009, 63.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points from three months prior. Browsers were used by 27.5 percent of U.S. mobile subscribers (up 1.5 percentage points), while subscribers who played games made up 21.6 percent (up 0.2 percentage points).

Top Mobile OEMs

Share (%) of Mobile Devices
Sep-09 Dec-09 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Motorola 24.9% 23.5% -1.4
LG 21.7% 21.9% 0.2
Samsung 20.4% 21.2% 0.8
Nokia 9.6% 9.2% -0.4
RIM 6.4% 7.0% 0.6

Top Smartphone Platforms

 

Share (%) of Smartphone Devices

Sep-09 Dec-09 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
RIM 42.6% 41.6% -1.0
Apple 24.1% 25.3% 1.2
Microsoft 19.0% 18.0% -1.0
Palm 8.3% 6.1% -2.2
Google 2.5% 5.2% 2.7

Mobile Content Usage

 

Share (%) of Smartphone Devices

Sep-09 Dec-09 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 61.0% 63.1% 2.1
Used browser 26.0% 27.5% 1.5
Played games 21.4% 21.6% 0.2
Used Downloaded Apps 16.7% 17.8% 1.1
Accessed Social Networking Site or Blog 13.8% 15.9% 2.1
Listened to music on mobile phone 11.7% 12.1% 0.4

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