|
Icomera Delivers Integrated Advertising for In-Vehicle Wi-Fi Hotspots
In-vehicle Wi-Fi vendor, Icomera has launched a service that brings advertising to mobile Wi-Fi hotspots on trains and buses, and enables hotspot operators to generate revenues by offering targeted messaging to their customers. Advertisements are presented to hotspot users during their online session.
It is anticipate that hotspot operators can seek to increase usage by switching from paid to free Wi-Fi services, while retaining a way to generate income via targeted advertising.
"Transport operators want to attract more people to use train and bus services, and offering free Wi-Fi during a journey is compelling proposition," said Dave Palmer, Senior Vice President of Worldwide Sales at Icomera. "Without revenue from paying users, operators are seeking alternative ways of underwriting the cost of deploying Wi-Fi on-board, which is a more expensive process than installing free Internet in a coffee shop. MoovManage Ads provides a highly effective way of introducing advertising to the hotspot, whether offering discounts on season tickets or messages from third party sponsors."
On passenger vehicles, the Moovbox M200 Mobile Broadband Gateway acts as a bridge to the Internet using multiple cellular 3G and 4G broadband connections that deliver on-board Wi-Fi for passengers, and connectivity for on-board systems. In addition to providing advertising within the hotspot experience, the MoovManage system enables the transport operator to monitor and remotely configure multiple Moovbox devices across its fleet, while keeping track of vehicles using in-built GPS functionality.
"We're really excited about the new MoovManage Ads feature," said Rob Taylo, CEO of SinglePoint Communications in Portland, OR, and a key distributor for Moovbox products in North America. "Now our customers can promote their own brand and associated services, or work with local and national advertisers to create marketing campaigns for their specific user demographic. The revenue opportunity from advertising is exactly what transport operators have been looking for as a way to justify the roll-out cost and achieve a tangible ROI."
Article published on
| |
|
| |
|
| |
|
| |
|
| |