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Half of New LG Smartphones in 2010 Will be Based on Android OS

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LG Electronics has unveiled a raft of plans for its mobile business, including a goal of selling 140 million handsets in 2010, a 20 percent increase year on year. Plans also include details of a concerted drive into the global smartphone market in an effort to become one of the top two mobile device manufacturers in the world by 2012.

Although the company is looking to increase its presence globally this year - it opened about 100 mobile retail stores in the developing world in 2009 - it plans a particular strong push into the Korean and North American markets.

Building the Smartphone Business

Preparations for achieving its 2012 goal are already well underway. Last year LG established a special smartphone business division and boosted its smartphone R&D workforce by 30 percent.

This year, LG plans to unveil about 20 smartphones based on operating systems including Android, Windows Mobile and Linux. Hopes are especially high for Android phones, which are expected to make up more than half of all LG's new smartphone releases. In the first half of 2010, LG will focus on producing easy-to-use smartphones aimed squarely at first-time owners before moving into premium handsets later in the year. Through these efforts the company is confident it can introduce its first 10-million-unit smartphone sometime this year.

With its 3 Screen Service, set for release this year, users will be able to view identical content on their handsets, PCs and TVs without converting to different formats. LG will unveil one of its innovations in February with the launch of a device supporting 3-Way Sync technology, which will allow seamless viewing of all mobile, PC and web content over a wireless network.

"We are facing another revolutionary change in the mobile industry thanks to the rapid growth of smartphones and demand for more content and better services," said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. "We will continue to make breakthroughs in 2010 as we strive to maintain our trendsetter status and become one of the global top two by 2012."

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