America Movil to Launch Mobile Advertising Service

­America Movil has agreed to deploy a full-screen mobile advertising platform developed by MyScreen Mobile. Together, MyScreen and America Movil will deliver ads to the mobile network operator's users who voluntarily subscribe to the service.

America Movil has already begun to integrate MyScreen's platform and initiate plans to roll out the service in the region.

"Mobile advertising has tremendous potential, as the penetration and individuality of the cellular phone allows us to reach a significant and highly segmented public. MyScreen's solution joins other mobile advertising solutions already offered by America Movil," said Marco Quatorze, director of value-added services for America Movil. "This launch reflects our commitment to stay in the forefront of the mobile communications industry, offering our subscribers and shareholders greater value."

MyScreen ads are delivered at the end of every call, creating much better visibility than SMS texts and banner ads. Banner ads are only visible to consumers when they are browsing the Internet.

Posted to the site on 24th November 2009