Vodafone Inks Marketing Partnership in Taiwan
Vodafone has expanded its co-branded marketing deals by signing up Taiwan's Chunghwa Telecom to a non-equity Partner Market agreement. Under the terms of this partner market agreement, Chunghwa has exclusive access to a range of products, services and devices from Vodafone in Taiwan.
The partnership with Chunghwa will allow Vodafone to offer its customers a range of services, which utilise "home" network capabilities as well as extended coverage within Taiwan. The two companies will provide additional support to Vodafone Global Enterprise customers, who have a presence in the region and will, in the future, be able to benefit from added Vodafone business solutions such as Vodafone Mobile Broadband and BlackBerry from Vodafone.
Richard Daly, CEO, Vodafone Partner Markets, commented: "Our agreement with Chunghwa, the leading operator in Taiwan, is a great opportunity for Vodafone to build its presence in this economically important Asian market. This partnership will deliver enhanced roaming capabilities for our respective customers, as well as realise significant benefits for enterprises in the region through the superior connectivity achievable through Vodafone's business products."
Posted to the site on 12th November 2009
