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Samsung Sells 10 Million 'Star' Mobile Phones

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Samsung says that sales of the Samsung Star, its touch screen mobile phone, have surpassed 10 million units, just six months after its release. The Star (model number S5230), launched in May, reached this sales milestone faster than any other mobile phone in Samsung's history.

By becoming the sixth Samsung mobile phone to sell 10 million units earlier this month, the Star eclipsed the record of the E250, a classic slider, which took 10 months from its release in November 2006 to reach the 10 million unit landmark.

The Star hit the 5-million unit mark in just four months, selling 700,000 units in May and 900,000 units in June, before jumping to 1.6 million and 1.7 million units in July and August respectively. Monthly sales surpassed 2 million units in September and October, as the touch-screen device continued to generate buzz in the global market.

Across Europe, where it was first launched, the Star has sold 5 million units in total. The model has also sold strongly in Latin America (1.6 million), the Commonwealth of Independent States (900,000) and China (800,000). Most notably, the Star has topped the bestseller lists in the United Kingdom, Italy and the Netherlands.

"We've entered an era where full touch-screen mobiles are mainstream devices, and we are very pleased with the broad popularity of the Samsung Star," said Young-hee Lee, Vice President of Marketing, Mobile Communications Division, Samsung Electronics. "Samsung is aiming to take the lead in the global touch-screen mobile market with our diverse product line up and customized, unique marketing approach."

Samsung's 10-million Seller Club

The Star has reached the 10-million unit sales mark faster than any mobile in Samsung's history, eclipsing the E250. The first Samsung mobile phone to reach 10 million in sales was the clamshell T-100, reaching the milestone 18 months after its release in April 2002. Other Samsung models that have reached 10 million units in sales include the E700, D500 and the J700.

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