Mobile Coupon Redemption Value to Approach $6bn Globally by 2014

Published on: 1st Jan 1970: 1:33am

Consumer usage of mobile coupons are forecast to generate close to $6 billion globally in retail redemption value by 2014. Juniper Research however cautions that user apathy amongst the wider public, as well as lack of willingness to change and learn a new method of making financial transactions are potential stumbling blocks. This is despite NFC trial results which show very high levels of user acceptance.

"Marketers can use the mobile device as the ultimate personal marketing channel. It is almost permanently switched on and physically with the consumer. This makes a great opportunity for brands and marketing agencies to access clients immediately, driving footfall and encouraging an instant decision," explained Howard Wilcox, Senior Analyst at Juniper Research and lead report author.

Smart posters with embedded NFC tags will bring to life static billboards, creating immediate interaction between potential customers and their prospective purchases. By simply passing their device close to the tag, users can take away a coupon or product information that can result in purchase decisions.

The report also noted that ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions, while the vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014.

 

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