Increasing Use of Mobile Phones to Listen to Radio Broadcasts

­The use of mobile phones to listen to terrestrial radio broadcasts is continuing to increase, reports Radio Joint Audience Research (RAJAR) which monitors radio usage in the UK.

According to RAJAR's latest figures which cover the 3rd quarter of the year, radio listening via mobile phone continues to grow steadily among adults aged 15+ with Q3, 2009 posting an increase of 7.5% from 6.4 million in Q3, 2008 to 6.9 million in Q3, 2009.

The 15 to 24-year-old demographic shows a slightly bigger increase of 8.3% year on year, with nearly 33% of those in this age group saying they have listened to the radio in this way (30.5.% in Q3, 2008), while 16% say they listen at least once a week and 3.2% say they listen every day.

Radio listening in general within the UK remains high with a total of 45.7 million listeners or 89.2% of the UK population (15+) tuning in to a radio station each week. This figure is up year on year (cf. 45.1 million in Q3, 2008) but down from 46.3 million in Quarter 2, 2009, which was the highest weekly reach ever recorded since new research methodology was introduced in January 1999.

Posted to the site on 2nd November 2009