Vodafone Adds Warner Music to DRM-Free Music Downloads

Published on: 1st Jan 1970: 1:33am

Vodafone has added the last of the big-four music labels to its DRM-free music download service. The new deal with Warner music is in addition to existing agreements with Universal Music Group, Sony Music Entertainment and EMI Music that were announced earlier this year.

Warner Music's wide-ranging inventory of established superstars and up-and-coming talent will start to go live for mobile in DRM-free format straight away, and will contribute to a total library of over 1 million tracks.

Vodafone and Warner Music will also work together to offer a range of mobile music products such as value-added album bundles that contain additional multimedia content.

"Warner Music's addition to our mobile DRM-free catalogue is really great news for our customers," said Pieter Knook, Vodafone Internet Services Director. "The response to the DRM-free offering in all the markets where it has launched has been incredibly enthusiastic. Our customers love music and they love the flexibility that DRM-free on mobile gives them."

"We're pleased to be expanding our partnership with Vodafone, who share our vision of how to help foster the growth of mobile music and create further opportunities for connecting fans with artists by offering premium album content anytime, anywhere." Eric Daugan, SVP, Digital Business, Warner Music Europe.

DRM-free downloads are already available in the following Vodafone markets: UK, Germany, Italy, Spain, Greece and Ireland, with other countries across the Vodafone footprint coming on stream soon. The Warner catalogue will be available to Vodafone operating companies (Germany, Greece, Ireland, Italy, Netherlands, Portugal, Romania, Spain and UK) and partner markets (Austria, Belgium, Bulgaria, Croatia, Cyprus, Slovenia and Switzerland) across Europe.

 

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