Rubberduck Media Lab Launches Mobile TV Service for O2 Ireland

­Norway based Rubberduck Media has that it has launched a mobile TV and video service for Telefonica O2 Ireland. Under the terms of the agreement, Rubberduck Media Lab is providing a completely outsourced mobile TV service to Telefonica O2 Ireland including content acquisition and provision as well as technical support and management.

The service called O2 TV has now been launched in Ireland and is available for all O2 customers using a video enabled handset connected to either an EDGE or 3G network. Users can subscribe to two packages, one with Sky channels (sports and news) and an O2 Lifestyle-pack of well-known channels such as RTE, BBC, CNN, Cartoon Network and Travel Channel.

"Rubberduck's mobile TV and video solution involves using the operator's existing networks. It is available on most video enabled handsets in the O2 subscriber base so no special handsets are required as for broadcast mobile TV technologies", says Ola Svartberg, CEO of Rubberduck Media Lab.

Both postpay and prepay customers can access the service, which is charged at EUR1 for a 24-hour pass, with a 30-day pass for EUR5 for the O2 Lifestyle pack and EUR6 for the Sky Sports and News pack.

Posted to the site on 9th September 2009