NAVTEQ Traffic Announces Integration of Nokia GPS Data

­Digital mapping provider, NAVTEQ has announced that GPS data from Nokia handsets is now being integrated into its Traffic branded products in Europe and North America.

Currently in the initial stages of integration into NAVTEQ Traffic data feeds, Nokia GPS data will first bolster NAVTEQ Traffic Patterns which enables accurate route planning and improves trip time estimates based on likely, or historic, traffic conditions. With Nokia GPS data, NAVTEQ Traffic will expand its coverage to include more traffic data collection on main arteries, where traffic data is mainly captured today, as well as broadened coverage of primary and secondary roads.

"The integration of Nokia GPS data highlights the benefits consumers receive from NAVTEQ and Nokia working closely together," commented John MacLeod, executive vice president, NAVTEQ Connected Services. "Nokia's reach is unprecedented and will enable us to dramatically enhance and expand our traffic offerings around the world."

Nokia data is collected anonymously from handsets and delivered to NAVTEQ Traffic for aggregation with other traffic data sources and quality verification. The aggregation of Nokia GPS data provides that individual consumer privacy is protected.

"Nokia continues to look to build broader communities and deliver technologies that improve the lives of consumers," said Michael Halbherr, head of Social Location Services at Nokia. "Part of our commitment is to make sure that consumer privacy is protected while offering valuable traffic information so that consumers have the latest information when needed."

Posted to the site on 3rd September 2009