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Samsung Star Mobile Phone Sales Surpass 5 Million Units

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Samsung says that sales of the Samsung Star, its touch screen mobile phone has surpassed the 5 million mark. The Star (model number S5230), launched in May, is the fastest model in Samsung's history to reach the milestone.

Launched first in Europe, one million of the touch screen devices were sold in the first month and a half alone, after which the company expanded sales efforts to include markets in CIS, Southeast and Southwest Asia, East-Central Africa, China, and Central America.

More than 700,000 units of the Star were sold in May and more than 900,000 in June. Monthly sales in July and August were 1.6 million and 1.8 million, respectively. Based on the current trend, Samsung projects total cumulative sales to reach 10 million globally by November.

"We're very pleased by this success," said Young-hee Lee, Vice President of Marketing, Mobile Communications Division, Samsung Electronics. "We see the demand for touch screen phones increasing and we will continue to offer consumers a diverse range of products, supported by unique marketing campaigns."

The Star has sold particularly well in Europe, where Samsung has sold more than 2.8 million units, topping sales lists in key markets such as France, the United Kingdom, the Netherlands, and Italy.

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