IPhone Owners More Willing to Pay for Apps Than Android Phone Owners

­Android and iPhone users download approximately 10 new apps per month, reports a survey by mobile advertisign agency, AdMob. However, the same survey also found that iPod touch owners download an average of 18 applications per month.

The report found that for both the Apple App Store and Android Market, user data indicates that the majority of application discovery takes place through browsing and searching directly on the mobile device, rather than from the user's computer. Of users who have bought paid applications, the top reason cited for their purchase decision was that they liked the free version of the app, demonstrating that free-to-paid conversions are a key factor in the paid app market.

AdMob's report also features an in-depth look at purchasing patterns of paid applications in the Apple App Store and Android Market. Nineteen percent of Android users regularly download one or more paid apps a month, compared to 50 percent of iPhone users and 40 per cent of iPod touch users. However, users who do purchase paid apps on either platform exhibit similar downloading and spending habits.

In addition, over half of Android and iPhone users spend more than 30 minutes per day using apps. Users who regularly download paid apps spend approximately US$9 on an average of five paid downloads per month

iPhone represented 60 percent of US smartphone usage in AdMob's network in July 2009, followed by RIM and Android devices at 13 and 12 percent, respectively

Posted to the site on 27th August 2009