Malaysian Operator Offers Unlimited Mobile Music Downloads

Malaysian mobile network operator, Digi has announced an unlimited mobile music download service aimed at the youth market. For RM5 (US$1.42) a month, DiGi customers can enjoy unlimited downloads, with a music library from two of the world's largest music labels, Universal Music and Sony Music.

Speaking at the launch, DiGi's Head of Products and Segment Marketing, Albern Murty said that its new offering provides DiGi a compelling platform to make greater inroads into the youth market. "With over 50% of the Malaysian population made up of youth, this segment is an important and growing market for DiGi. We are planning to grow our current market share of 27%, with an ambition to capture a third of the youth segment.

DiGi Music Unlimited customers will pay no data charges - browsing and downloads - when they visit the website to personalise and share playlists and tracks with friends via SMS, e-mail and social networks. In addition, they can obtain exclusive content as well as invitations to unique music experiences such as exclusive gigs and premier concerts.

The unlimited tracks that can be downloaded are DRM (Digital Rights Management) or copy-protected. In addition, customers can also download five (5) additional DRM-free songs every month and these can be transferred to other devices or shared via Bluetooth with their friends.

Posted to the site on 12th August 2009