Telefonica Selects Olista's Mobile User-experience Platform

Telefonica Spain has selected Olista's mobile user-experience platform to improve its customers' experience when using Telefonica's data services.

By deploying solutions such as Olista's mobile user-experience platform, Telefonica can uncover usage patterns, revealing precisely where individual users and segments are most active; review price sensitivity data; and eliminate technical barriers and trigger actions via various channels.

"Olista is proud to partner with Telefonica and to have the opportunity to help its customers benefit from our innovative technology," explains Olista CEO, Mr. Gadi Bahat. "Our mobile user-experience platform is designed to improve the customer experience as it helps increase operator revenues. We are confident Olista will prove to be an instrumental tool in achieving Telefonica's goals of increased customer satisfaction and ARPU."

Posted to the site on 5th August 2009