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mBlox Launches Cross-Operator Free To End User Message Service in the US

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Businesses in the USA are now able to send text messages to consumers, without the recipient being billed for receiving the message. SMS aggregator, mBlox announced the launch of its cross operator Free to End User (FTEU) message service in the US today.

"The launch of a Free to End User service is significant because it unlocks a host of compelling new applications for SMS messaging," said Brian Johnson, SVP Americas and APAC sales and marketing, mBlox. "This service has enormous potential for businesses to use SMS as another important tool to reach customers more effectively by changing the dynamics of messaging."

Currently, many US mobile subscribers pay network operator charges to send and receive SMS text messages, either on a pay-per-use basis or through a monthly message plan.

Initially launching on T-Mobile and AT&T, with plans to roll out to other mobile operators, mBlox's FTEU message service has been extensively trialled by numerous mBlox clients serving the financial and mobile marketing sectors.

FTEU text messages are already being used in customer support activities at some of America's largest financial institutions to inform customers of the status of credit applications, new account welcome messages and for after hours assistance. FTEU text messages are also used to alert customers of suspicious activity on their accounts and for payment reminders.

"Banks who use FTEU text messaging have reported up to a 117 percent improvement in collections over voice-only communications," comments Alan Berrey, vice president, Market Development, Text and Mobile Messaging for SoundBite Communications, a leading provider of integrated multi-channel communications solutions. "They have also experienced more than a 10 percent reduction in collection roll rates and similar reductions in collection costs." He continued "Many of SoundBite's clients are using FTEU text messaging, including six of the nation's largest banks."

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Tags: text messaging  sms  mblox  t-mobile  at&t  usa