Woolworths Sets Up MVNO in Australia

Australian retailer, Woolworths has announced plans to set up its own MVNO with Optus. Under the agreement, Woolworths will use the Optus mobile network to offer a pre-paid mobile service, branded "Everyday Mobile" to consumers across Australia.

Everyday Mobile will be available at Woolworths and Safeway supermarkets, BIG W and Dick Smith stores. Customers will be able to recharge at those outlets and at participating Caltex Woolworths co-branded fuel outlets, Dan Murphy's and BWS stores.

Richard Umbers, General Manager of Customer Engagement at Woolworths said Woolworths' retail stores have extensive experience in the mobile phone sales and recharge markets. "Our stores are already a destination for pre-paid mobile users. We also have a well established distribution network of more than 3,000 stores throughout Australia," Mr Umbers said.

More than 21 million pre-paid mobile recharge transactions are processed through stores within the Woolworths group stores each year.

The product is a SIM-only service and customers can simply purchase a SIM card which can be used in any unlocked approved mobile handset. Unlocked mobile handsets are available to purchase at Woolworths Supermarkets, BIG W and Dick Smith stores across Australia.

Posted to the site on 3rd August 2009