Telstra Orders Mobile Data Analytics Platform

Australia's Telstra has ordered a mobile internet traffic analytics platform from Openwave Systems to provide it with a dashboard view of all aspects of aggregated mobile subscriber data activity. Openwave Mobile Analytics empowers Telstra to aggregate subscriber data and behavioural information across a variety of data sources, including on portal and open internet browsing, device type, demographics and geographic location.

Openwave Mobile Analytics also provides Telstra with insight into the operational aspects of their mobile broadband network, allowing them to control network operations more efficiently by optimizing present capacity and managing ongoing bandwidth demands.

"By providing enhanced usage reporting and marketing information, Openwave Mobile Analytics really does enable us to better serve our customers," said Mr. Ross Fielding, Executive Director, Telstra Product Management. "Mobile Analytics is able to aggregate usage data and generate meaningful reports in a timely manner which means we have a far better understanding of what our customer base as a whole is using and what they are after," he said.

Posted to the site on 3rd August 2009