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Global Handset Shipments Fall 8% in Q2 2009 - Hints of Recovery
According to the latest research from Strategy Analytics, global mobile handset shipments fell 8 percent year-over-year, to reach 273 million units in Q2 2009. The rate of decline was slower than the previous quarter, as the market showed tentative signs of stabilization.
Bonny Joy, Senior Analyst at Strategy Analytics said, "Global mobile handset shipments fell to 273 million units during Q2 2009, down 8 percent from 297 million units in Q2 2008. The eight-percent shrinkage was a noticeable improvement on the huge declines recorded of minus 14 percent in Q1 2009 and minus 11 percent during Q4 2008."
Neil Mawston, Director at Strategy Analytics, added, "We believe the relative upturn in the global handset market has been driven by improved consumer confidence in some regions, such as China, and by partial restocking of some retailers' depleted supplies. Growth is certainly still available for those handset makers with compelling products and strong brands. For example, Samsung grew worldwide shipments a healthy 14% during the quarter, as consumers and carriers showed high interest in their touchphone models, such as Star and Jet."
Global Mobile Handset Shipments and Marketshare - Top 5 Vendors
| Shipments (Millions of Units) | Q1 '08 | Q2 '08 | Q3 '08 | Q4 '08 | Q1 '09 | Q2 '09 |
|---|---|---|---|---|---|---|
| Nokia | 115.5 | 122.0 | 117.8 | 113.1 | 93.2 | 103.2 |
| Samsung | 46.3 | 45.7 | 51.8 | 52.8 | 45.8 | 52.3 |
| LG | 24.4 | 27.7 | 23.0 | 25.7 | 22.6 | 29.8 |
| Motorola | 27.4 | 28.1 | 25.4 | 19.2 | 14.7 | 14.8 |
| Sony Ericsson | 22.3 | 24.4 | 25.7 | 24.2 | 14.5 | 13.8 |
| Others | 47.5 | 49.4 | 60.0 | 58.8 | 53.7 | 59.1 |
| Total | 283.4 | 297.3 | 303.8 | 293.8 | 244.5 | 273.0 |
| Vendor Marketshare | Q1 '08 | Q2'08 | Q3 '08 | Q4 '08 | Q1'09 | Q2 '09 |
| Nokia | 40.8% | 41.0% | 38.8% | 38.5% | 38.1% | 37.8% |
| Samsung | 16.3% | 15.4% | 17.1% | 18.0% | 18.7% | 19.2% |
| LG | 8.6% | 9.3% | 7.6% | 8.7% | 9.2% | 10.9% |
| Motorola | 9.7% | 9.5% | 8.4% | 6.5% | 6.0% | 5.4% |
| Sony Ericsson | 7.9% | 8.2% | 8.5% | 8.2% | 5.9% | 5.1% |
| Others | 16.8% | 16.6% | 19.8% | 20.0% | 22.0% | 21.6% |
| Total | 100% | 100% | 100% | 100% | 100% | 100% |
| Total Growth Year-over-Year | 14.7% | 14.8% | 5.7% | -10.7% | -13.7% | -8.2% |
Other findings include:
- LG Electronics shipped 29.8 million handsets worldwide during Q2 2009, for a record marketshare of 11%. An attractive portfolio of touchscreen QWERTY phones and increased distribution channels have been among the drivers of its success;
- Motorola shipped a better-than-expected 14.8 million handsets worldwide in Q2 2009, for 5% marketshare. The operating margin for its handset division improved sequentially and an aggressive cost-cutting program is benefiting the company;
- Apple shipped a better-than-expected 5.2 million iPhones worldwide in Q2 2009, for 1.9% marketshare. Apple launched its new 3GS model during the quarter and we believe Apple is developing a rolling pattern of 1-year upgrade-cycles for its flagship iPhone family in an attempt to drive higher replacement rates among consumers.
Posted to the site on 30th July 2009