Bango Enables Operator Billing Over Wi-Fi

Mobile billing vendor, Bango says that it has developed a way of allowing operator billing to work on smartphones when they connect to websites over a Wi-Fi connection. Currently, smartphone users are redirected to credit card payment instead of placing charges on their mobile phone bill. According to Nokia's VP of product management, George Linardos, operator billing immediately increases sales by 70%, making this a significantly more attractive marketplace.

"We have worked hard to make the content buying experience both easy and trusted by opening up our on-bill payment services to our customers. An increasing proportion of subscribers are choosing Wi-Fi connectivity at home or in specific locations to augment our 3G connectivity," said Mike Short, VP of Telefonica Europe. "This innovation by Bango, one of our accredited payment intermediaries with Payforit, brings the benefits of tried and trusted operator billing to subscribers, even when they connect over Wi-Fi."

The mobile payments industry was worth an estimated US$25billion in 2008, according to Informa. The mobile web user demands a simple and consistent user interface on their small screen device. Payment flows need to be highly optimized to ensure maximum yields.

Bango says that its new Wi-Fi On-Bill payment service gives smartphone and Wi-Fi connected users a fast and convenient way to pay for content and services.

Posted to the site on 29th July 2009