O2 Germany Offers Demographic Targetting for Mobile Adverts

O2 Germany says that it is expanding its mobile advertising services to enable target group specific placement of advertising messages to boost conversion rates. Based on the anonymised classification into gender, age, residence, fields of interest and type of mobile phone user messages are adapted to target groups to ensure that no one receives unwanted advertisements. As a result, ads are only distributed to customers who have explicitly agreed to receive messages.

In addition, international campaigns can be performed across the Telefónica network.

O2 Advertising Services include mobile forms of advertising like display ads placed on the mobile portal as well as SMS and MMS campaigns.

"O2 Advertising Services provide a unique option for cross-media campaigns and exact targeting. In addition, the success-based invoicing option is a great advantage for the advertising industry", explains Wolfgang Wallauer, Director Advertising Services for Telefónica O2 Germany.

Posted to the site on 28th July 2009